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Find your Brand Archetype. Create a team that’s perfect for your business.

Understanding your company’s brand archetype helps you to communicate effectively with both your existing and future clients. When you know who you are and what you stand for, you’re giving us, as your recruiter the best possible chance of finding candidates who will fit perfectly into your organisation.


The archetype model is the brain child of the psychologist Carl Jung. It’s based on the theory that people instinctively want to identify with a universally familiar character or situation. One that transcends time, place, culture, gender and age.

Put simply, archetypes are symbols of your mind’s subconscious desires and truths. As part of a rebranding exercise at Headway a few years ago we explored brand archetypes. It was insightful, valuable - and fun to do. After a lively office debate, we came to a consensus that the Hero archetype best represented Headway as a company.

Hero Brands

As a client, when you work with us, you’ll find that we solve your recruitment problems. We meet your immediate needs in times of crisis - when a member of your team leaves unexpectedly, for example, or in periods of rapid growth and expansion. Headway provide you with the help you need, when you need it.

As a candidate, we know that finding a job that makes you happy and an employer that values your worth is not the easiest thing to do. You might be looking at your next step on the career ladder. You might be facing redundancy, or seeking a complete change of direction. As your recruiter, Headway can help you make your next move. A move that’s right for you.

So when we look for a new member of the Headway team, we seek dynamic action-takers who’ll fit perfectly into our company culture. People who will go above and beyond to meet the needs of our clients and candidates and get the job done.

Understanding your brand is the first step on your recruitment journey. When coupled with an overview of your business objectives and your company culture, then we can really get to grips with the employment needs of your business.

Find out your company archetype

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